About

Pouch Times keeps the record on nicotine pouches in the United Kingdom: what strengths are actually stated, how brands describe them, what changed in a range, and how retail practice varies. The category's marketing is loud, so this site is deliberately quiet. Pouches contain nicotine, nicotine is addictive, and this site is for adults.

Who writes here

The site is edited by Marion Hedge, a disclosed house pen name maintained by our editorial team — the Economist model, stated openly rather than hidden. Reviews run under the editor's byline; news runs under “Staff, Pouch Times.” We publish no fabricated author biographies and claim no credentials we do not have — see the editorial policy for how the bylines work.

How this site is funded

Pouch Times is an independent, commercially supported publication. We may earn affiliate or advertising revenue from links on the site. That revenue never dictates our conclusions: scores, pros and cons are editorial judgments, sponsored material is always disclosed with the post, and no verdict can be bought. Commercial enquiries go through the advertise page.

Who this is for

We write for adult pouch users and retail and trade readers who need the category recorded accurately.

How we work

We record what brands and retailers state, and attribute it. Stated strength is reported exactly as printed, with the standing note that stated strength and delivered nicotine are different measures. We never describe pouches as safe, healthy or a cessation product, and we are precise about the difference between statute and retailer policy when we write about age of sale.

Corrections

If we have published an error — a figure, a date, a term, anything — we want to know. Reach the editorial desk via the contact page. Corrections are the fastest queue we run, and material ones are noted in the post.