The UK pouch strength ladder, reviewed as a labelling system
Brands present strength as a ladder — numbered tiers, dot counts, or words. Reviewed on whether any of it is comparable between one tin and the next.
Strength
Stated strength and delivered nicotine remain two different numbers
The figure on a pouch tin describes content. What reaches the user is a separate quantity, and the category continues to present the first as though it were the second.