Five flavours, a strength ladder one milligram wide, 20 pouches at a £6.50 RSP — and a flavour-to-strength mapping that, as the trade report prints it, puts one flavour on both sides of the line.
ALP's UK and EU launch announcement names markets, eight flavours and a Conor McGregor partnership, but states no nicotine strength figure for any product.
Six flavours, three milligram figures, and no strength word attached to any of them in the trade reports — while the one live UK listing this desk could find shows a dot scale and MAX on the lid, a price below the RRP, and the unit finally stated.