What is Velo? BAT's UK nicotine pouch and its 4-17mg range
Velo is British American Tobacco's tobacco-free nicotine pouch brand: who sells it in the UK, what its page says is in it, and the 4-17mg ladder by can.
Velo is British American Tobacco's tobacco-free nicotine pouch brand: who sells it in the UK, what its page says is in it, and the 4-17mg ladder by can.
Velo says tuck a pouch under your top lip for up to 30 minutes and start on Mellow. Two UK retailers print longer times. The four pages, side by side.
Nordic Spirit Max is 17 mg per pouch, ZYN Max 16.5 mg. Both UK ladders tier by tier, with the per-gram figures from Nordic Spirit's FAQ.
Velo tops out at 17 mg a pouch, ZYN at 16.5 mg, on each brand's UK page (re-read 3 Oct 2026). Every tier side by side, the dots, and what retailers print.
Nordic Spirit Extra Strong (X-Strong) is 11 mg of nicotine a pouch, 17 mg per gram, on the brand FAQ re-read 3 October 2026. All five tiers, Mellow to Max.
Both brands' UK sites state a 17 mg top pouch. Nordic Spirit's five tiers and Velo's three ranges set side by side, with the four figures retailers print.
Velo's UK page states three tiers and 4 to 17 mg with no dot table; three retailer dot ladders disagree. What a dot count can and cannot tell you.
Five flavours, a strength ladder one milligram wide, 20 pouches at a £6.50 RSP — and a flavour-to-strength mapping that, as the trade report prints it, puts one flavour on both sides of the line.
ALP's UK and EU launch announcement names markets, eight flavours and a Conor McGregor partnership, but states no nicotine strength figure for any product.
Six flavours, three milligram figures, and no strength word attached to any of them in the trade reports — while the one live UK listing this desk could find shows a dot scale and MAX on the lid, a price below the RRP, and the unit finally stated.